Happy Big Day 6.6 Campaign TikTok Shop

TikTok Shop, the popular e-commerce platform within the TikTok ecosystem, is celebrating its first birthday by reflecting on its milestones and exciting plans for the future. Since its launch in Malaysia, TikTok Shop has revolutionized the way sellers and shoppers engage with one another, offering interactive and seamless e-commerce experiences with a unique concept known as Shoppertainment.

By infusing creativity and brand voice into their TikTok presence, sellers have found success in capturing the attention of shoppers who are eager to embrace the #tiktokmademebuyit trend and make purchases directly on the platform.

Earlier this year, TikTok introduced the TikTok Shop Shopping Center, a centralized hub where users can easily discover promotions, campaigns, flash sales, and a wide array of products from TikTok Shop merchants. This integrated approach has created a more enhanced and convenient shopping experience for users, as they can manage their orders all within one tab.

One of the key goals of TikTok Shop in Malaysia has been to boost the local economy and provide unparalleled support to small and medium enterprises (SMEs). The platform has actively reached out to SMEs through education and training programs, becoming instrumental in the success stories of many local businesses. In fact, over the past six months, there has been a remarkable 78% increase in SME sellers onboarded onto TikTok Shop.

Wilson Leong, the FMCG category director of TikTok Shop Malaysia, expressed his excitement about the platform’s growth and its impact on sellers and the community. He stated, “When TikTok Shop was first introduced last year, we wanted to provide an improved, creative, and entertaining buying and selling experience. It was our aim to empower communities, creators, and small businesses to be in control and take charge of their business growth. One year on, it is exciting to see the organic and impressive growth that has resulted from the resilience and ingenuity of our sellers, and we hope to reach many more in the years to come.”

To mark its first-year anniversary, TikTok Shop is hosting the Happy Big Day 6.6 Campaign, a celebration to reward its shoppers for choosing to shop on the platform. The campaign includes enticing offers such as themed 66% vouchers and RM66 off selected items. There will also be a spotlight on selected brands and daily opportunities to win special prizes through TikTok Shop live sessions.

As TikTok Shop looks back on its achievements and looks forward to the future, it remains committed to providing innovative opportunities for sellers and shoppers alike.