Infinix To Launch The HOT 30 Series
March 31, 2023Infinix has announced the launch of its latest HOT 30 series, comprising two new models: the HOT 30 and HOT 30i. The company has made significant upgrades to the series, including improvements to the processor, screen, fast charging, and video features.
In collaboration with Free Fire, one of the world’s most downloaded mobile games, Infinix has customized its series to offer an immersive gaming experience, by enhancing both the software and hardware.
The partnership between Infinix and Free Fire is set to enhance gaming entertainment and deliver a thrilling as well as competitive gaming experience. To promote the spirit of “BOOYAH NOW,” both parties will hold several activities, including a TikTok challenge that will encourage users to share their in-game highlights and stimulate creativity.
Eric Zheng, HOT Series Product Director at Infinix, commented on the partnership, saying, “Infinix understands the needs of the younger generation and prioritizes the combination of product performance with in-depth game entertainment in its HOT series, which resonates with young consumers globally. This aligns well with Free Fire’s global pool of players.”
Mobile Gaming
Latest HOT 30 smartphone model is designed to offer an immersive gaming experience. The phone is powered by the MediaTek Helio G88 eight-core processor, which includes two strong ARM Cortex A75 cores and a maximum frequency of 2.0GHz.
One of the phone’s key features is its self-developed memory expansion technology, which can double memory from 8GB to 16GB, enabling quick game startup and multitasking. The 6.78-inch screen boasts a 90Hz refresh rate, 270Hz touch sampling rate, and DRE dark area enhancement technology. With a maximum brightness of 600nits, users can play in outdoor sunlight with a clear view of the screen.
Infinix’s collaboration with Free Fire has enabled intelligent sensing load scenarios and phased matching cooling strategies to stabilize the game under high image quality and high frame rate conditions. The co-branded HOT 30 has exclusive customization options including wallpapers, icon widgets, and sound effects to enhance the user experience.
The phone also features a unique AR self-portrait playing method using the rear and front camera, allowing users to create interesting self-portraits with Free Fire game characters for more fun. Additionally, the HOT 30 has 33W super-fast charging and a 5000mAh battery for long battery life, a 50-megapixel camera with enhanced night scene effect, and DTS dual speakers for surround dynamic sound.
Creative Corner
Free Fire is a popular mobile battle royale game that has been available to players since 2017. With its immersive gameplay and competitive features, it has attracted millions of users worldwide.
In a bid to enhance the gaming experience, Infinix has partnered with Free Fire to create a series of joint marketing activities. One such activity is the TikTok Challenge, where players can upload their game highlights and stand to win mobile phone prizes.
In addition, Infinix and Free Fire will hold a Co-Lab theme collection activity, inviting users to create wallpapers for the HOT 30. More details on activities will be shared on the official Infinix social media channels.
The HOT 30 series is supposed to fall within a highly competitive price range that allows young people around the world to experience a high-quality yet inexpensive gaming phone. It boasts a bright high-definition game screen and fast charging, making it a good option for mobile gamers.
