Introducing ” Pepsi Mic Drop” NFT Collection

Pepsi is introducing its new non-fungible token collection, the Pepsi Mic Drop genesis NFT collection, which is part of the brand’s first-ever foray into NFTs. Taking advantage of Pepsi’s music roots, the company will create 1,893 (as a tribute to the year Pepsi was born) unique NFTs, which will go live on the Ethereum blockchain tomorrow, December 10 at 12:00 PM EST, free for users (excluding gas fees).

Pepsi Mic Drop genesis NFT collection features exclusive generative traits, generated randomly by an algorithm so each NFT blends the brand’s long history in music with the Pepsi flavors that have captured unapologetic cola lovers for decades. Featuring iconic Pepsi flavors, the NFTs will be based on a microphone visual and will feature iconic flavors like classic blue Pepsi, silver Diet Pepsi, red Pepsi Wild Cherry, black Pepsi Zero Sugar, as well as fan-favorite Crystal Pepsi.

Todd Kaplan, Vice President – Marketing, Pepsi, said, “Pepsi has always had a strong heritage in music and pop culture – so it is only fitting for us to extend that heritage into the exciting world of NFTs. Creating the Pepsi Mic Drop genesis NFT collection for our fans meant putting their interests and needs at the forefront by ensuring all NFTs are free to download and presented in an equitable manner as an opportunity for everyone to experience the exciting world of NFTs.

Aside from being inspired by our history, this series of collectible microphones also represents how accessible we see this space becoming in the future.”

With Pepsi’s wait listing process, consumers will have more manageable gas fees and a secure participation experience to begin their Pepsi experience. There will be a Pepsi Mic Drop wallet waitlist opening at 12:00 PM EST on Friday, December 10. To join:

* As of Tuesday, December 14 at 12:30 PM EST, consumers who have been approved to join the waitlist will be able to mint one of 1,843 Pepsi Mic Drop NFTs for free (not including Ethereum gas
fees). The remaining 50 NFTs will be used for other exciting programs in the near future.

* A consumer will receive their token once they are verified and it will be sent directly to their wallet.

* As a result, consumers will be able to identify their exact Pepsi Mic Drop NFT and can decide whether to list on OpenSea or another third-party platform at any point by fulfilling the
platform’s terms of service.

For Pepsi Mic Drop, a carbon offset program is being implemented to ensure a zero net carbon footprint in keeping with the Pepsi brand’s thought leadership in emerging marketing practices. Pepsi Mic Drop NFT collection was designed and created by VaynerNFT, a consulting firm within the VaynerX holding company.

For full rules, regulations, terms, and conditions, please visit micdrop.pepsi.com.

Participation in the Pepsi Mic Drop is limited to individuals who are U.S. citizens for U.S. tax purposes, and participants must enable Pepsi to confirm their tax status by providing certain information upon request. Participating in the Pepsi Mic Drop may result in tax responsibilities and participants must consult their tax advisors for information on the tax consequences.