PepsiCo Expands Sustainable Accelerator Program to APAC Region
April 6, 2023PepsiCo has announced the launch of its Greenhouse Program in the Asia-Pacific (APAC) region. It seeks to empower entrepreneurs who are developing innovative solutions that promote a circular economy for packaging and climate reduction. This program is part of the company’s commitment to its end-to-end transformation strategy, PepsiCo Positive, which focuses on reducing the environmental impact of its operations.
Start-ups based in the APAC region can apply to be a part of the program from March 20 to May 1, 2023. Ten selected start-ups will receive $20,000 in funding and participate in a four-month business optimization program designed to accelerate their growth. The program includes mentorship with experts across various PepsiCo functions, including leading and emerging brands, to help with critical early-stage business operations such as strategic planning, corporate structuring, and fundraising.
Startups will also have access to brand optimization, product development, supply chain management, customer acquisition, and distribution during the program. At the end of the program, one start-up will be awarded an additional $100,000 in funding to continue expansion, and an opportunity to continue partnering with PepsiCo on future projects.
The Greenhouse Accelerator Program is in its seventh year and has seen 58 emerging start-up brands deliver an estimated combined sales growth of over $8 million in revenue. PepsiCo first launched the program in Europe in 2017, expanded it to North America in 2018, and then to AMESA in 2022.
Wern Yuen Tan, CEO of APAC, PepsiCo, said, “The Greenhouse program has been a tremendous source of ideation, talent development, and agility, allowing us to collaborate with like-minded, mission-driven entrepreneurs as they scale innovative ideas to reduce our environmental impact and promote a more resilient future.”
The launch of the Greenhouse Accelerator Program in the APAC region is a testament to PepsiCo’s commitment to sustainability and innovation, driving positive change and fostering the growth of startups in the sustainability field.
For applicant information and additional detail on this year’s PepsiCo Greenhouse program, please visit https://greenhouseaccelerator.com/apac/