Video Uploads and Discoveries Are Easier on Instagram

As of today, Instagram will combine IGTV videos with feed videos into a single video format – Instagram Video. To make it easier to discover new video content, Instagram is adding a new Video tab to user profiles, where people can view curated video content.

Because of this shift, the Instagram creator community is embracing video as a key medium to tell stories, entertain and connect with their audiences, and because of this, the company wants to make it easier for users to discover and create videos on Instagram.

Video Uploads and Discovery Made Easier
Video feeds and IGTV videos will now be combined. On the Instagram home page, click the + sign at the top right corner and then select Post to upload videos from the camera roll. With this new feature, including trimming, filtering, and tagging people and locations.

Videos can be cross-posted in Stories by creators or shared directly through direct messages. The multiple surfaces available to creators allow them to tell their stories in multiple ways and engage with their communities. Unless a video is eligible for ads, which means a preview will be 15 seconds long, feed video previews will now be 60 seconds long.

View and analyze videos in new ways
This combined video format will be housed in the new Video tab, making it easier for people to discover content from their favorite creators. When watching videos on Instagram, users can tap anywhere on the video to enter full screen mode. Additionally, they will be able to keep scrolling to discover more video content from creators they may be interested in.

For businesses and creators, Instagram has combined the insights of feed posts and videos into one metric to make it easier to track.

Boost Your Audience With Video Ads
Instagram in-stream video ads are now called Instagram Video ads with the introduction of Instagram Video. The creators of long-form content can still monetize it, and brands can reach audience members engaged with long-form videos. A business wanting to boost its videos must keep their videos under 60 seconds in length so that more people are able to see them.