Watch the Beautiful Moments Campaign Live At UEFA 2020
June 1, 2021Vivo wants football fans everywhere to enjoy every beautiful moment during UEFA EURO 2020™, as the official smartphone of the tournament. In order to provide phenomenal experiences to its users, the brand is utilizing its sponsorship platform in an effort to enhance the experience — whether it occurs on or off the phone. A new campaign titled “To Beautiful Moments” encourages people to be present in every moment, whether that means engaging virtually with friends, family and fellow fans or putting their phones aside so they can pay full attention to the beautiful game.
“As the world eagerly awaits this tournament, we want to celebrate the spirit and sportsmanship between competitors and fans. Now more than ever, we want to help fans enjoy the event to the fullest,” said Spark Ni, Senior Vice President and CMO of vivo. With our products, we don’t only help people capture and share their most magical moments, we also thrive to make every moment in life more magical.”
Beginning today, the new campaign will debut on television and social media around the world. It will run in Europe, the Middle East, Southeast Asia and China, and on Facebook, Instagram and YouTube. It shows fans capturing, sharing and enjoying beautiful moments before, after and in-between matches, sending the message of “putting down your phone and being present for life’s beautiful moments.”
UEFA Shares a Vision of Creating Memories its first-ever partnership,
vivo will present the opening and closing ceremonies of UEFA EURO on June 11 and July 11, where it will collaborate with UEFA to create a memorable experience for the global television audience watching in the background.
In Europe, fans will be able to return to stadiums, but capacity restrictions will place limits on fan experiences on-site. Quarantine policies in each country will determine how fans can participate. Through #vivoSuperTime, vivo and UEFA hope to bring more applause and cheers to the stadium by sharing crowd reactions on social media.
The X60 series offers professional photography capabilities
This is the first vivo smartphone co-engineered with ZEISS, an industry leader in optics and optoelectronics. Combining vivo’s user-centric innovation with ZEISS’ technological expertise, the X60 Series delivers outstanding performance.
With its advanced design from vivo and professional camera system from ZEISS, the X60 Series smartphone is ideally suited to those looking to capture and share the most memorable moments on and off the pitch. X60 Pro and X60 Pro+ are equipped with the advanced Gimbal Stabilizer 2.0. Both X60 Pro and X60 Pro+ utilize the latest VIS 5-axis video stabilization technology.
Users are now able to enjoy technologies and features previously only available to professional photographers thanks to a combination of high-quality optics, sensors, image processing algorithms, and diverse multi-modal features.
