Who Will Buy The iPhone SE 2020?

There’s no question that Apple’s devices command a great deal of interest from both sides of the divide. And though Cupertino is slow to adapt to the changing trends, it gets there eventually. As a result, today’s iPhones have larger screens, face unlock and multiple cameras.

But the launch of the iPhone SE 2020, suggests that Apple isn’t prepared to let go of the past just yet. In 2016, the company launched the first iPhone SE. It had a powerful A9 chip and a 12MP camera but wore the exterior of a much older device (iPhone 5).

At the time, the iPhone 6s and 6s Plus ruled the roost, raking in a decent amount of dough for Apple. However, the SE eventually gained a significant following due it’s relatively minuscule form factor and manageable 4-inch screen. There were those who appreciated a smaller screen and form factor.

And this is precisely the market that the iPhone SE 2020 plans on taping into – people who aren’t excited about thin bezels and AMOLED screens. They are part of the demographic who are comfortable with the present and see no reason for change.

Tech enthusiasts welcome progress with open arms. It’s considered as an indicator of the industry’s willingness to push the boundaries of what’s possible. This has resulted in PC-busting computational performance, DSLR-like camera sensors and bendable displays.

But there is a significant size of the population, especially the older generations, who don’t conform to this belief. A bendable display, high-end performance and 4K videos, simply do not appeal to them. Instead, they require a reliable and robust device that can be used for phone calls, messaging and minimal media consumption.

These are the people who would be happy to migrate to the iPhone SE 2020, because it offers a familiar and tolerable experience. Mastering complicated gesture controls and adapting to face unlock may seem to troublesome to consumers who are resistant to accept change. If you still don’t believe me, try getting your grandma accustomed to the iPhone 11’s UI, then let us know how you fared.

That’s why it has a 4.7-inch screen, physical home button, single camera and compact dimensions. Using it one-handed will be manageable, even by those with small hands. So, temper your resentment for the SE 2020, because Apple could expect a windfall due to this decision.

At just USD399 the iPhone SE sits in a very good position among mid-range phones. That’s because it has flagship hardware but retains the legacy features that many consumers have become accustomed to. It isn’t meant for the enthusiast, rather it is aimed at a much larger customer base that can produce an impactful result to Cupertino’s bottom-line.