Fitness Brand Launches New LES MILLS+ Omnichannel Fitness Platform

The company has just launched LES MILLS+, a global omnichannel fitness initiative that bridges the gap between digital and live workout experiences for the ultimate fitness experience.

LES MILLS+ app gives users access to digital Les Mills workouts as well as live lessons available in 21,000 gyms worldwide, meeting today’s needs for both convenient digital workouts and thrilling live experiences.

As fitness fans return to gyms after months of isolation, it’s for the added motivation and social connections of live fitness experiences. But the COVID-driven boom in digital fitness is set to continue as new research reveals a 60% split between gym workouts and home workouts.

As expected, LES MILLS+ replaces LES MILLS On Demand (LMOD), which grew quickly during the digital fitness boom, with downloads climbing 900% in 2020 alone.

LES MILLS+ addresses the growing consumer demand for an upgraded app that can keep up with shifting consumer preferences.

LES MILLS+ also features: In addition to 1,000+ world-renowned workouts including BODYPUMP, BODYCOMBAT, and BODYBALANCE, LES MILLS+ now features:

* Live workouts in your area can be found with the class-finding functionality

* Tracking of your workouts can be customized with the dashboards

* Workout plans, challenges and starter guides custom designed for your users

* Well-being content including nutrition, stretching, recovery, mindfulness, and breathwork

THE AGE OF OMNICHANNEL
“We are entering an age of omnichannel fitness,” says Les Mills CEO Clive Ormerod. “Research shows consumers generally favor in-studio workouts and digital workouts 60/40,” he added.

“With consumers eager to integrate live and digital experiences, LES MILLS+ puts world-class fitness workouts in the palm of your hand and augments this with live experiences that are second to none.”

“LES MILLS+ is where you can join in the world’s best group workouts from anywhere. We craft our fitness masterclasses to incredible music and train you with world-class instructors to motivate you and change your body, mind, and life.”

HISTORIC, AUTHENTIC, AND SCIENTIFICALLY PROVEN
Les Mills, the world leader in group workouts, offers consumers an unbeatable omnichannel experience by combining its digital content, known for its blockbuster production values, with its unparalleled network of 21,000 gyms and 140,000 instructors in 110 countries.

The Les Mills workouts were developed by elite teams of physiologists, fitness trainers, and musicians to maximize results while inspiringly choreographed by world-renowned choreographers to incredible music. Hundreds of world-class instructors conduct the classes, all of which are cinematically filmed by award-winning production crews.

“We deliver group fitness classes to over six million people each week globally.” What started as a small family gym in Auckland, New Zealand has expanded into a global business in 110 countries with partners such as 21,000 leading gyms and 140,000 instructors.

ACCESSIBLE AND AFFORDABLE
Instructors from around the world deliver LES MILLS+, which is supported by expert guides. From high intensity to low intensity, equipment or no equipment, there are 13 different programs to suit all fitness levels. Classes last between 15 minutes and an hour.

As a mobile app for phones and tablets, LES MILLS+ can be streamed from any web browser, as well as through popular TV platforms such as Android TV, Amazon Fire TV™, Chromecast™, Apple TV®, Roku, and Xbox.

With their existing login details, LES MILLS On Demand users can access both LMOD and LES MILLS+, apps and websites.