Huawei Has A New E-commerce platform

Petal Merchant Centre (PMC), a platform for e-commerce business innovation and growth, was one of the most innovative new offerings at eTail Asia, the virtual summit and expo for Asia’s leading companies in e-commerce and digital marketing.

Providing e-commerce partners with a one-stop platform for launching and managing their products in Petal Search, the PMC optimises user experience and helps unlock the full potential of mobile shopping.

“We are committed to strengthening our partnership with both global and local partners and offering them the best possible channel to fit their mobile business strategy,” said Shane Shan, Director, APAC Huawei Consumer Cloud Service.

Streamlined Service For E-Commerce Platforms
PMCs provide partners with an easy-to-use interface for uploading product information, managing product status, as well as monitoring overall performance and click-through rates. Partners can select specific tools that best suit their development goals and scenarios for the PMC service, enabling true customization. The platform supports structured data access.

The PMC platform also comes with a number of AI algorithms that give partners easy access to advanced machine learning functions, such as computer vision, disambiguation, and tag mining.

Petal Merchant Centre Focuses On Marketing
The PMC offers partner companies a unique, digital environment for engaging with target audiences. Petal Search’s ‘Image Search’ now offers e-commerce partners a way to offer product advertisements through Shopping Ads. Shopping Ads target consumers based on user behavior data, so the advertising messages reach the right people in a cost-effective manner.

PMC provides businesses with accurate and dynamic data based on Petal Search’s user behavior to monitor product feed exposure and click-through rates in real-time. As well as facilitating customer registrations and improving customer experiences, PMC provides access to the more than 730 million global HMS users.

It is made possible by Huawei’s ‘1+8+N’ strategy which enables a fully integrated smart ecosystem, with connected mobile devices and apps, such as smartphones, Huawei Visions, tablets and more, to offer businesses multiple entry-points to maximize product visibility.

A company’s online product website can be verified, a product feed created, and a real-time content API update responded to, and PMC is now available to register with the company via https://unibox.petalsearch.com/shopping/index.html.