Samsung Creating New Innovations and Experiences

TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics, recently shared his thoughts on the state of the mobile industry, expressing confidence in Samsung’s leadership position. He emphasized the significance of continuous innovation and the creation of unique experiences as the key drivers for reinforcing Samsung’s market standing. Despite the challenging economic climate, the global sales of the Galaxy S23 series have been exceptionally positive. This success can be attributed to Samsung’s focus on consumer feedback, resulting in new mobile innovations that set a new standard in premium smartphone experiences. TM Roh also stressed the growing importance of reliability as a consumer preference, and he outlined Samsung’s three-pronged approach to effectively respond to market challenges while solidifying its leadership position.

Quality: Empowering Consumers with Superior Products
Samsung’s primary strategy revolves around enhancing the quality of its flagship mobile devices. The company aims to improve not only the user experience but also empower consumers to work more effectively according to their preferences. By constantly refining product quality, Samsung ensures that its Galaxy devices deliver exceptional performance and reliability.

New Experiences and Possibilities: Pushing the Boundaries of Innovation
Samsung places significant emphasis on enabling consumers with new experiences and possibilities through its innovative lineup of Galaxy products. The company continuously introduces groundbreaking hardware, software, and AI innovations that set it apart from the competition. Examples include pioneering the folding smartphone category and introducing features like large screen experiences, enhanced pocketability, and advanced camera capabilities, such as Nightography, powered by AI technology.

A Galaxy for All: Accessibility and Affordability
Samsung aims to make Galaxy devices accessible to a broader audience by offering more affordable options. Recognizing that many individuals have yet to own a smartphone, the company seeks to provide devices at lower price points without compromising on quality. In regions like Vietnam, Samsung has launched Samsung Finance+, offering convenient micro-financing options to make Galaxy mobile devices more attainable for consumers.

Experiences for All: Catering to Diverse Consumer Needs
TM Roh emphasized Samsung’s commitment to delivering a wide range of quality mobile experiences to meet the needs of consumers from various regions and market segments. Samsung offers premium smartphones like the Galaxy S series and foldable devices for those seeking high-end features. Additionally, the Galaxy A series provides more affordable options for users who want to enjoy 5G connectivity and engaging mobile experiences.

Innovating for the Future: Seamless Device Experiences and Ecosystem Integration
TM Roh highlighted the increasing consumer expectation for seamless device experiences, centered around smartphones, in Southeast Asia, Oceania, and globally. He emphasized the Galaxy ecosystem’s strength, which includes smartphones, wearables, tablets, and connectivity with home appliances through the SmartThings platform. Samsung aims to build a more powerful and seamless multi-device experience while focusing on localization efforts to integrate technology seamlessly into users’ everyday lives.

TM Roh’s insights highlight Samsung’s commitment to maintaining its leadership position in the mobile industry through continuous innovation and the creation of unique experiences. Samsung’s three-pronged approach focuses on delivering superior product quality, enabling new experiences and possibilities, and ensuring accessibility and affordability for consumers. By catering to diverse consumer needs and pushing the boundaries of innovation, Samsung strives to redefine the limits of what a mobile device can do while providing seamless device experiences within its Galaxy ecosystem. With a firm belief in the potential for future innovation, Samsung remains poised to shape the mobile industry and solidify its position as a market leader.