TikTok Teams Up as Premium Sponsor of 32nd Southeast Asian Games

In an exciting announcement, TikTok has revealed its partnership as the premium sponsor of the highly anticipated 32nd Southeast Asian (SEA) Games, set to take place in 2023. As part of this collaboration, TikTok is offering an array of exclusive perks for its users, including special in-app effects, features, and unique engagements with creators on the platform. The goal of this partnership is to enhance fan engagement and elevate the celebration of the tournament through the power of TikTok.

As the premium sponsor, TikTok aims to provide fans in Malaysia with the latest updates, sports highlights, and real-time content from the games. Through shared and live video content from MyMoments Malaysia, users can expect an immersive experience featuring specially created in-app features, exclusive content from official authorities, news media partners, and athletes. This initiative will allow fans to enjoy up-close-and-personal interactions, behind-the-scenes moments, and even showcase their support for their national athletes from the comfort of their homes.

Speaking of this, Darren Quek, the Strategy Operations Manager for TikTok in Malaysia, expressed his enthusiasm for the partnership, said, “We are thrilled to once again partner with the SEA Games organizing committee. As the premium sponsor for the upcoming games, we are committed to bringing highly spirited sports fans in Malaysia even more significant and memorable moments of the event.”

With its massive user base and innovative features, TikTok has become a leading platform for sharing and discovering content. This partnership with the SEA Games demonstrates TikTok’s commitment to supporting and promoting sports events and engaging with passionate fans. By offering exclusive access and interactive experiences, TikTok aims to enhance the overall fan experience, making the 32nd SEA Games a memorable and engaging celebration for everyone involved.

As the countdown to the 32nd SEA Games begins, sports enthusiasts and TikTok users alike can look forward to an exciting collaboration that will bring the games closer to home. With TikTok’s dedication to innovation and creativity, it is poised to become an essential platform for fans to connect, share their love for sports, and cheer on their favorite athletes throughout this prestigious tournament.

For more information on TikTok’s involvement in the upcoming SEA Games, visit HERE.