Virtual Try-On: A New Era of Online Clothes Shopping

When it comes to shopping for clothes, there’s nothing quite like trying them on in a store and instantly knowing if they suit you. The ability to swap out pieces with different styles, colors, or price points adds to the experience, ensuring that you leave with an outfit you truly love. However, this level of confidence has often been lacking when shopping for clothes online. That is, until now;

The revolutionize online clothes shopping, bringing the fitting room experience right to your fingertips. With Virtual Try-On for apparel and new advanced filters, you can enjoy a personalized and immersive shopping experience that helps you find exactly what you’re looking for.

One of the biggest challenges of online shopping is predicting how clothes will look on you before you make a purchase. According to recent surveys, a significant portion of online shoppers—42 percent, to be precise—feel that they are not adequately represented by the images of models they see online. Additionally, a staggering 59 percent of shoppers express dissatisfaction when an item they ordered online looks different on them than they expected.

To address these concerns, therefore, Google introduces Virtual Try-On tool, now available on Search. Powered by generative AI, this remarkable feature enables you to visualize how clothes will look on a variety of real models. Gone are the days of wondering if that dress will flatter your figure or if those jeans will fit just right. With Virtual Try-On, you can now make an informed decision by seeing how the clothes will appear on a model with a similar body type to yours. This empowers you to confidently select the pieces that suit your style, ensuring a more satisfying online shopping experience.

The process is simple yet revolutionary. When using Virtual Try-On, you can browse through an extensive selection of clothes from various brands. Each item will be showcased on different models, allowing you to see how they fit and complement different body types. This realistic representation goes beyond traditional flat images, bringing the clothes to life and enabling you to make a more informed choice. Whether you’re shopping for a formal event or casual everyday wear, Virtual Try-On is your virtual fitting room, helping you visualize your perfect outfit.

But that’s not all. To enhance your online shopping journey even further, you can try new filters that cater to your specific preferences. No longer will you need to scroll endlessly through countless options that don’t align with your style or sizing needs. With the advanced filters, you can easily narrow down your search to find clothes that match your desired color, style, or even price range. These filters save you time and effort, bringing you closer to discovering the perfect additions to your wardrobe.

Starting today, U.S. shoppers can virtually try on women’s tops from brands across Google, including Anthropologie, Everlane, H&M and LOFT. Just tap products with the “Try On” badge on Search and select the model that resonates most with you.

Working alongside Shopping Graph, the world’s most comprehensive data set of products and sellers, this technology can scale to more brands and items over time. Look out for more options coming to virtual try-on for apparel, including men’s tops launching later this year.

Introducing Google latest innovation: guided refinements. Designed to cater to U.S. shoppers, this feature empowers you to fine-tune your search and discover the perfect piece that meets your exact requirements. Leveraging the power of machine learning and cutting-edge visual matching algorithms, Google have developed a tool that allows you to refine your search based on inputs such as color, style, and pattern. Gone are the days of endlessly scrolling through countless options that don’t quite hit the mark. With guided refinements, you can now narrow down your search and find exactly what you’re looking for.

What sets this feature apart is its ability to provide you with options from various retailers across the web. Unlike shopping in a physical store, where you are limited to the inventory of a single retailer, your guided refinements showcase products from different online stores. This opens up a world of possibilities, ensuring that you have access to a wide range of options that align with your preferences and budget.

Google believe that AI will continue to improve our lives in ways big and small, including making everyday activities like shopping just a bit more helpful (and fun).