Apple Acquires Classical Music Service, Primephonic
August 30, 2021Apple has acquired Primephonic, a rival streaming service that caters to needs of classical music fans. It offers an extensive list of tracks from the classic genre with decent audio quality as well as extensive search and browsing functions. It also provides handpicked expert recommendations and contextual details on repertoire and recordings.
This acquisition will allow Cupertino to offer its Apple Music subscribers with an improved selection of classical music by integrating Primephonic playlists, exclusive audio content, search functions and several other features.
“Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry,” said Thomas Steffens, Primephonic’s co-founder and CEO. “Artists love the Primephonic service and what we’ve done in classical, and now we have the ability to join with Apple to deliver the absolute best experience to millions of listeners.”
As of now, Primephonic is no longer available to new subscribers and the service itself is scheduled to shutdown on September 7th, 2021. Its current user base will be able to use Apple Music for 6 months free of charge, which is a good compromise. Cupertino’s Spotify rivaling music service provides hundreds of thousands of classical albums in lossless and high-resolution audio.
This acquisition solidifies Apple’s hold on the enthusiast music business and will help it further encroach on stalwart Spotify’s current market. Besides an extensive collection of great music, the allure of Apple Music is partly related to the bundled deals offered along with the purchase of a new iPhone or other services.
