HONOR Launches Magic3 Series, A Flagship Offering A Beyond Epic User Experience

HONOR today announced the Magic3 Series, a new generation of its flagship smartphone featuring the latest technology and a cutting-edge design. This is its first flagship since its independence, includes the Magic3, Magic3 Pro and Magic3 Pro+, all with beautiful designs, cinematic videography, and unparalleled photography experiences, along with decent performance.

As part of the event, HONOR announced its plans to continue expanding while providing clients with top-quality products and exceptional customer service. Over 10,000 employees will work for HONOR in the new company, covering the entire range of operations. The company has invested heavily in R&D, operating four R&D centers and more than 100 labs worldwide as well as quickly re-establishing strategic partnerships with some of the world’s best suppliers. The brand’s growth in China sparked further expansion of its global reach with an increase in its market share from 3% to 14.6% in just three months.

“In the HONOR Magic Series of smartphones, we have always showcased our most innovative ideas, and the HONOR Magic3 Series continues to do so,” said George Zhao, CEO of HONOR Device Co, Ltd. “We are honored to represent Honor’s vision for the future of mobile technology and to partner with industry leaders who have helped us develop this ground-breaking new device.

Premium Design for a Visual Immersion and Long-Term Resistance
Offering an immersive viewing experience with an 89° Super Curved Display and thin bezels, the HONOR Magic3 Series offers an exceptional user experience and premium design. With a 10-bit display that displays 1.07 billion colors, and supports HDR10+ certification, users can enjoy vivid colors and high-quality visuals.

With a nano crystal shield and nano ceramic body, the HONOR Magic3 Pro+ delivers a design that offers a premium and comfortable grip as well as increased hardness and durability. As part of HONOR’s Magic3 Series, the smartphone is certified with an IP68 water and dust resistance, ensuring it is protected from dust and water if submerged for 30 minutes at a depth of 1.5 meters.

Innovative Multi-Camera Computational Photography and Advanced HONOR Image Engine
As a testament to HONOR’s leadership in photography, the Magic3 series is equipped with HONOR Image Engines, an AI-enhanced imaging system that allows high-quality and impressive pictures every time. The HONOR Magic 3 Pro+ combines a 64MP monochrome camera, 50 MP wide angle camera, 64 MP Ultra Wide Camera, and 64 MP periscope telephoto camera, which allows users to create stunning photos no matter what they are shooting.

Featuring an ultra-large 1/1.28-inch color sensor and Full Pixel Octa Phase Detection (PD) AutoFocus technology, the 50MP wide camera provides vivid colors and lifelike imaging, capturing moving objects with quick, precise focusing in exceptional detail. Users can capture high quality images from afar with the 64MP Periscope Telephoto Camera, which has a 3.5x optical zoom and a 100x digital zoom. A tripod is not necessary with a camera that has an optical image stabilizer (OIS). HONOR’s 64MP 126° ultra-wide-angle lens combined with a 7P optical zoom lens delivers the company’s highest-resolution wide camera.

World’s first IMAX® enhanced smartphone
Honour’s Magic3 Series phone is the first phone to include IMAX® enhanced technology. A feature of the software is its AI film effects, which enable cinema-grade color output. Magic-Log is supported as well as Level 3D LUT (Look Up Table) capabilities on the HONOR Magic3 Series. The log format is commonly used by film professionals to shoot high-quality movies with cinematic color tones and high-definition clarity. Cinematic 3D LUTs help users create hues appropriate for the cinema.

HONOR has developed eight exclusive LUTs inspired by classic movies with renowned Hollywood colorist Bryan Mamahan, giving users more control over color without compromising image quality. The HONOR Magic3 Series makes use of artificial intelligence to recommend the right LUT for the shooting scenario, which allows content creators to take their filmmaking skills to a whole new level. Aside from the ability to capture 4K HDR content, the Magic3 Series is equipped with three omnidirectional microphones to ensure better audio and picture quality for cinema-quality content.

Chipset with enhanced performance and AI power
In the new HONOR Magic3 Series, the new Snapdragon® 888 Plus 5G Mobile Platform provides industry-leading efficiency and performance, and enables a breakthrough in AI computing power. HONOR is one of the first smartphone manufacturers (OEM) to launch a smartphone based on Snapdragon 888 Plus. The new Snapdragon 900 chipset sees improvements in the area of CPU and AI computing when compared to the Snapdragon 888. By enhancing AI computing, the chipset results in a 20% increase in AI performance and up to 32 TOPS.

A powerful 4600mAh battery provides constant power to your mobile device
This powerful and elegant series comes with a powerful 4600mAh battery that provides constant power to your mobile device. The series supports Supercharge at 66W and Wireless Supercharge at 50W, and can also be used as a reverse charger to recharge other devices.

Advanced Privacy and Security Features with Smart AI
A testament to HONOR’s commitment to privacy is the addition of an improved front camera for 3D Face ID unlock, which ensures a high level of security when using facial recognition to log into your phone.

Color, Price and Availability
Inspired by Magic Hour, the prime time of day for photography enthusiasts and directors to take pictures, the HONOR Magic3 starts at 899 euros and comes in Golden Hour and Blue Hour, made of synthetic leather, along with Black and White. A starting price of 1,099 euros entitles you to the HONOR Magic3 Pro, while the HONOR Magic3 Pro+ starts at 1,499 euros and comes in Ceramic Black and Ceramic White, giving you a premium and classic look.