Shop Jo Malone London Flagships on LazMall

Jo Malone London, a British lifestyle brand, has announced a new partnership with one of Southeast Asia’s leading eCommerce companies, Lazada. Jo Malone London will open its first flagship store in the region through LazMall, which guarantees authenticity.

A new section of the LazMall Prestige portal is hosting the Jo Malone London Super Brand Opening which will launch on 15 October in Malaysia. Jo Malone London offers its consumers an assortment of aromatic lifestyle products, including English Pear & Freesia and Peony & Blush Suede, as well as the opportunity to learn more about their favorite fragrance families.

By partnering with LazMall, Jo Malone London will be able to scale its presence in Southeast Asia, offering fans of the brand an online shopping experience that is identical to those found at their offline stores. LazMall will also integrate and offer their iconic Scent Pairing and Art of Gifting services on their flagship store, as well as bring the brand’s Cologne, Home and Bath & Body products to shoppers through interactive livestreams on LazLive.

Crystal Lai, Vice President and General Manager of Jo Malone London, Asia Pacific said, “LazMall’s launch is a key step forward to deepen our presence in Southeast Asia. Today we leverage our expertise in scent pairing to bring to life the luxury experience to online shoppers. Not to mention the Art of Gifting that is authentic but uniquely owned by The Body Shop.”

James Chang, Chief Business Officer, Lazada Group said, “We are honored to be Jo Malone London’s first partner in Southeast Asia and to play a major part in bringing these fragrances here. As our customers have consistently demonstrated great enthusiasm and support for the beauty and lifestyle brands joining LazMall, we are looking forward to expanding our relationship with Jo Malone London to capture its premium offerings and intimate brand experiences through our highly personalized in-app portal, LazMall Prestige.”

New to Jo Malone London?

* With Discovery trial sets and Little Luxuries sets, you can discover the brand’s six fragrance families, from fresh and uplifting citrus to opulent florals and warming woods.

* Create an individual scent with LazMall Prestige’s Scent Pairing by layering fragrances.

* LazMall offers high-touch, luxurious gift-wrapping with every order with Jo Malone London’s iconic cream-colored, bow-tied box.

Visit LazMall for more information on the new Jo Malone London flagship, please visit: https://lzd.co/3DlRbaY