Sony Establishes $100 Million COVID-19 Fund

Sony has joined a long list of tech companies that are chipping in with donations and other type of aid that are channeled to those worst hit by the coronoavirus pandemic. The company has establishment the “Sony Relief Fund for COVID-19”, which is a 100 million US dollar to support those who need it most.

Speaking of the coronavirus pandemic, Kenichiro Yoshida, President and CEO, Sony Corporation, said, “Sony extends its condolences to the families of those who have passed away as a result of the COVID-19 crisis, and extends its sympathies to all those who have been impacted.”

The support is meant for frontline medical and first responders, children and educators who are forced to work remotely, as well as members of the creative community. In addition to this, Sony is also looking into ways to extend a helping hand to up-and-coming creators, artists and professions supporting the industry that have been impacted by cancellations of live events.

In terms of medical support, 10 million U.S. dollars of the fund will be devoted to the COVID-19 Solidarity Response Fund for WHO powered by the UN Foundation and Swiss Philanthropy Foundation, as well as Médecins Sans Frontières (MSF), United Nations Children’s Fund (UNICEF) and United Nations High Commissioner for Refugees (UNHCR).

Sony’s employees can provide their own support through a matching gift program that is scheduled to be offered to its approximately 110,000 employees worldwide. The Japanese electronics giant is also looking to explore other ways to further extend such initiatives.