Sony To Support Creative Community During Crisis

The COVID-19 pandemic has had a significant impact on the world economy. And as such, Sony will be doing its part to support artists and creative communities by participating in a program called “500 ARTISTS Wanted”. This is an artist support program sponsored by Music.com and operated by Inspiration is Everything, Inc.

Said program’s goal is to help U.S. artists, creators and musicians impacted by COVID-19 to continue their creative work and performances. Sony’s efforts will be focused on helping those in the “500 ARTISTS WANTED” program in their creation of “360 Reality Audio” music. It’s Sony’s immersive audio experience utilizing object-based spatial audio technology.

The company’s two main initiatives are:
The songs and their unique stories will be solicited on Music.com, and 500 artists will receive $250 as a reward.
25 tracks will be selected by Music.com and Sony and will be remixed by professional sound engineers into 360 Reality Audio compatible tracks. The songs will then be featured on Music.com.

Speaking of the program, Hiroshi Nakamura, Senior General Manager of Mobile Product Business Division of Sony Home Entertainment; Sound Products, Inc. said, “We aim to provide opportunities for artists and creators to share their music in this limiting environment by using immersive “360 Reality Audio.”

Sony says that funds for this program will be channeled through the “Sony Global Relief Fund for COVID-19“. Said fund was established to help medical professionals on the frontline, as well as children and creative communities affected by COVID-19.