Honda Malaysia Releasing 4 New Model In 2023

Honda Malaysia is gearing up to launch three all-new models and one facelift model, with a positive sales target of 80,000 units and a market share of 12.3%. The Japanese automaker is set to launch its first small sport vehicle (SUV) in the third quarter of 2023, which will be a comprehensive package of vibrant and bold design with advanced technology, practicality, and comfort. This vehicle will be aimed at young professionals and those who enjoy long drives.

Honda Malaysia President & Chief Operating Officer Mr. Sarly Adle Sarkum said, “2023 marks a great milestone for us as Honda celebrates its 75th anniversary. Continuing the Challenging Spirit that is ingrained in us since the Company’s founding, Honda Malaysia strives to accelerate our momentum this year through new model launches and marketing activities. To further strengthen the core identity and brand presence in the industry, we focus on leveraging three key pillars for our models, which are Advanced Technology, Premium Offerings, and Sporty Appeal. The combination of these three key pillars will make the upcoming Honda models even more unique in the market and elevate their status in their respective segments.”

In addition to the new models, Honda is also focusing on hybrid technology in the Malaysian market. The company has been the pioneer in introducing hybrid technology in the country 19 years ago. The technology has evolved significantly since then, starting with Integrated Motor Assist (IMA) to Sport Hybrid i-DCD, and now the company has taken a step further with e:HEV technology. Mr. Sarly added, “Electrification is the global trend and future of mobility for the automotive industry. As such, Honda is also stepping up its electric vehicle (EV) development efforts progressively. Honda believes that the hybrid technology is the right approach at this point in time, particularly in Malaysia. We want to ensure Malaysians’ needs are being fulfilled with the most practical and relevant technologies before fully adopting EVs.”

In terms of customer experience, Honda Malaysia will introduce 2S (Service and Spare Parts) Pit Stop and promote its after-sales activities to fulfill the rising demand from current and potential customers. The company is enhancing its Honda CONNECT system, which includes safety, security, and convenience features. Honda Malaysia will introduce Honda CONNECT in other models in addition to the City RS, City Hatchback RS, Civic RS, Civic e:HEV RS, and HR-V e:HEV RS to enable more customers to enjoy a variety of functions available on the system.

Honda is introducing a HondaTouch platform that will be upgraded to enhance the seamless experience for customers by making it more convenient and accessible. This is part of the company’s effort to step up Honda customers’ digital journey and encourage more sustainable practices.

Last year, Honda Malaysia sold a total of 80,290 units, representing a 51% increase from the total sales in 2021, and retaining its No.1 position in the Non-National Passenger Vehicle Segment for the ninth consecutive year. Despite the global semiconductor shortage, the company is doing its best to fulfill all the bookings and ensure timely delivery of the new models. At the same time, the company will continue to push the boundaries and introduce new technology that enhances mobility.

Honda believes that it’s in a position to continue its growth trajectory with the launch of new models, an enhanced customer experience, and a focus on hybrid technology.