Huawei Ads To Reach Malaysian Advertisers

Huawei’s advertising division, Huawei Ads, expands its business in Malaysia by providing more support to partners in the country. It also offers more diverse ad solutions, which is aimed at attracting local advertisers to join the platform and amplifying their brand messages across the Huawei ecosystem.

The Huawei Ads platform, which debuted in 2020 in the Asia-Pacific region, is a one-stop shop for programmatic advertising. The service works seamlessly with Huawei devices’ algorithms and architecture, allowing it to reach Huawei’s 730 million global users across devices such as cellphones, PCs and tablets.

A variety of ad options are available within Huawei’s native and third-party apps through Huawei Ads, depending on the campaign objectives. APAC currently comprises more than 10,000 highly trafficked third-party apps integrated with Huawei Ads. HUAWEI Ads includes standard display ads including banner ads, interstitial ads, native ads, splash ads, rewarded ads, and roll ads, as well as innovative formats like custom placements in Petal search and AppGallery, Huawei’s official app store.

The HUAWEI Ads platform supports real-time bidding, programmatic bidding, and lookalike audiences, retargeting, and other targeted advertising tools. By doing so, advertisers are assured their messages and placements are reaching the ideal users that fit their demographics. As an additional feature, HUAWEI Ads offers functions such as Smart Bidding and Smart Banners, along with one-click installation links, to help advertisers manage their advertisements more effectively.

Aside from this, all HUAWEI Ads inventories are integrated with the standard Open Measure Software Development Kit (OM SDK). IAB Tech Lab developed this software toolkit to facilitate the viewing of measurement data by third parties. With the OM SKD-enabled media, HUAWEI Ads advertisers will receive accurate, consistent third-party independent data on their ad performance, ensuring the programmatic ad marketplace is fair and transparent, and ensuring ad fairness.

Provide end-to-end support for business growth
Huawei Ads’ commitment to building a sustainable digital advertising environment includes being able to provide end-to-end support for Malaysian advertisers, from the onboarding process to ad optimization. Malaysian agencies and direct advertisers will be able to benefit from the following benefits:

* The trial programme offers free advertising credits for qualified direct advertisers Rebates on media spend for certified agencies

* Support during the onboarding process

* Expert training on setting up and optimizing ad campaigns

* New product beta testing opportunities for certified partners

To get started, download HUAWEI Ads Media Kit and schedule a demo via https://bit.ly/HuaweiAdsAPACE. Advertising consultation can also be arranged by sending email to devicemy@huawei.com.