LG’s Rollable TV Is Now Available To Purchase

LG has announced that the LG SIGNATURE OLED R, is now available for sale on LG.com in the United States. Retail price for the $100,000 TV is $100,000.

In this reimagined TV experience, it disappears with the touch of a button for a more curated living space without the constraints of a wall. As a result of the effort of LG’s Gumi team in South Korea to meet customers’ needs, this innovative TV is made to order and assembled with craftsman-like quality.

“As a market leader in the premium TV space, LG is constantly exploring new concepts aimed at expanding its brand ecosystem and pushing industry boundaries to meet the needs of its customers,” said Peggy Ang, senior vice president of marketing, LG Electronics USA.

Courtesy of LG SIGNATURE

A 4K OLED screen fabricated using a single sheet of glass is used to build the LG SIGNATURE OLED R’s ultra-thin, flexible 4K display with self-lighting pixels. A multimedia device with LG’s powerful fourth-generation (Alpha) 9 intelligent processor, the OLED R provides good colors with its deep-learning algorithms that detect scene types and optimize display settings.

This rollable TV can be adjusted to three different heights: Full View for viewing content and utilizing LG ThinQ® software for voice recognition and smart home control; Mini View for viewing content in close-up; and Large View for viewing in wide-adjusted to angle.

With the Dolby Vision IQ and Dolby Atmos audio system that includes powerful 100W 4.2ch speakers, you can enjoy music, mood lighting, and immersive cinematic audio; and with Zero View, the speaker appears compact and sculptural.

LG SIGNATURE OLED R with webOS offers easy access to a variety of entertainment platforms and is compatible with Google Assistant, Amazon Alexa, and LG ThinQ® AI technology.

LG will deliver and install every unit so that the installation process is effortless. LG Signature’s concierge services will also be available. Providing ease of access through web chat, telephone, and email.

The OLED R concierge service will be well integrated into the customer experience. For peace of mind, LG SIGNATURE Concierge Service will accompany customers from the moment they place their order to the moment it arrives for each LG SIGNATURE OLED R TV.

LG will celebrate the release of LG SIGNATURE OLED R in the United States with a marketing campaign that illustrates the brand’s power to see beyond. Ballet dancer Misty Copeland will feature in the campaign as LG SIGNATURE’s brand ambassador.