New Study Finds Older Folks Want Passwordless Logins

A recent study conducted by HYPR and a large financial services company, concluded that people between the ages of 60-90 prefer passwordless authentication methods. The study’s objective here, was to better understand login method preferences among older adults.

The study employed quantitative and unmoderated data, sourced from both male and female participants between the ages of 60–90 in the United States. The primary target group was on the specific age group of 60–70, with 18% of respondents above the age of 70.

Credit: HYPR

The report of the study showed that 96% of respondents access their banking or healthcare services via website or mobile app. And 92% of said people currently login with a username and password. When the same group were asked if they’d prefer a passwordless login method instead, 54% of them said, yes.

Some have expressed their displeasure for password managers and the hassle involved with using them. And those who preferred to remain with their current authentication system (username & password) blamed their lack of understanding on ‘passwordless authentication technologies, for their stance.

Credit: HYPR

The people behind this study are of the opinion that making publicly accessible information about passwordless authentications more readily available, would help alleviate concerns about the tech. Since many countries are witnessing rapidly aging populations, educating the masses on the pros and cons of the technology that’s out there, can help them make informed decisions.

And in case you didn’t know, HYPR is a “passwordless company” backed by big names such as Comcast, Samsung and Mastercard. The company says that its able to help businesses “solve the Desktop MFA gap, eliminate customer passwords, and deliver lightning-fast login experiences their users love.”