Sony Music Acquires Som Livre
April 7, 2021Sony Music Entertainment (SME) hasacquired Brazilian independent music company Som Livre, for approximately $225 million. This acquisition will allow Sony to bring several of Brazil’s most popular artists including Marilia Mendonça, Jorge & Mateus, Wesley Safadão and Lexa into the fold.
Som Livre will now become a stand-alone creative center within Sony Music. The company will still sign, develop and market its one roster of talent and Marcelo Soares will remain as its CEO. Som Livre is responsible for the development of key genres in Brazil such as Sertanejo, Pagode, Funk-BR, Forro and MPB.
Prior to said acquisition, Som Livre had a long-running relationship with The Orchard, Sony Music’s independent music distribution company. Now, that the company is officially part of SME, the company and its artists will have access to Sony’s global network of resources and partnerships.
Rob Stringer, Chairman, Sony Music Group said, “We are delighted to be investing in Som Livre and expanding our existing relationship with this special company. Brazil is one of the most dynamic and competitive growing music markets in the world and we will provide huge opportunities for creators through our shared vision.”
This acquisition is subject to customary regulatory and closing conditions, including approval from CADE (Conselho Administrativo de Defesa Econômica).