Google Completes $2.1 Billion Acquisition Of Fitbit
January 18, 2021Google has finally completed its acquisition of Fitbit. The deal, which was first reported in November 2019, is worth $2.1 billion, and will see the Search giant bring one of the world’s most renowned fitness wearables companies into the fold. This also means that big G gets a head start on its competitors in terms of technology and user base.
At this point in time, Fitbit commands a base of 29 million active users, and is one of the better known companies that manufacturers fitness trackers. Its advanced software and hardware used for stress management, heart health and AFib detection, have made its products the favorites of athletes, fitness buffs and the average enthusiasts.
Google expects to work closely with Fitbit to create new devices and services that, “help you enhance your knowledge, success, health and happiness.” However, the company says that it understands that user privacy is of paramount importance, and is committed to “protecting your health information and putting you in control of your data.”
The focus here is on devices and not data. Google says that it has worked with regulators to form an approach that safeguard consumers’ privacy expectations. This includes a binding commitment that confirms that the Search giant won’t user Fitbit user health and wellness data for Google ads.
Speaking of this, Rick Osterloh, Senior Vice President, Devices & Services at Google added, “We’ll also maintain access to Android APIs that enable devices like fitness trackers and smart watches to interoperate with Android smartphones, and we’ll continue to allow Fitbit users to choose to connect to third-party services.”
He added, “We’ll also continue to work with regulators around the world so that they can be assured that we are living up to these commitments.”
As a means to alleviate concerns regarding user privacy, Google says that Fitbit data will be kept separate from other Google ads data. If you would like to know more about this newly forged partnership, Google recommends that you read Fitbit CEO James Park’s letter to customers.
