Google Introduces New Tools For Market Research
May 7, 2020Search Giant to provide insight into digital marketing trends for businesses
Photo Credit:Google
The COVID-19 pandemic has had a drastic affect on world economies, hygiene standards and consumer interests. In fact, Google says that the health crisis has caused such a stir that companies are looking to the Search giant for better insight into their changing customer base.
Since the world relies mostly on Google for its internet searches, it’s no surprise that the people flock to it for a better understanding of the market. Last month, there were spikes in searches for household supplies and jigsaw puzzles, due in part to the lockdowns. Such helpful information can be used by business to better target an audience that seem beneficial to them.
Google also says that companies are relaying on a variety of resources to understand the changing consumer trends. They use tools such as Google Trends, social listening, surveys and other data. Market Finder is another helpful tool that help business identify potential markets and acquire important information.
Photo Credit: Google
The launch of a rising retail categories tool on Think with Google, will extend the reach of digital marketing. It surfaces fast-growing, product-related categories in Google Search, the locations where they’re growing, and the queries associated with them.
Google Trends and Market Finder are free tools that provide a plethora of information pooled from a variety of areas. These services could prove valuable to businesses that are struggling with market growth during these challenging times. The Search giant has taken this a step further with its initiative to help businesses during the COVID-19 crisis.
The company offers several strategies and free digital skills training to help business find their way during these uncertain times. An example of this is Primer, an app that provides easy-to-understand lessons to business owners.
Supplementing this, are additional resources from governmental and key sources regarding the COVID-19 crisis. Information from the WHO, CDC and Google itself, are listed on the website here. These tools could prove useful to entrepreneurs who are forced to adapt to the changing times.
