Samsung Simplify Connection With Stylish Life

As consumers and their values continue to evolve, Samsung recognizes the need to provide more than just functional appliances. With a growing demand for smart homes and a sustainable future, consumers now prioritize how an appliance can contribute to a sustainable, connected, and stylish lifestyle.

Samsung, with its wide range of products, including smartphones, TVs, and household appliances, united under the SmartThings connectivity platform, is uniquely positioned to deliver an innovative and holistic home experience.

Under the theme of “Sustainable, Connected, and Stylish Life,” Samsung is taking its Bespoke concept to new heights. This year, Bespoke Life aims to make eco-consciousness intrinsic to the home, harmonize diverse services, and offer greater freedom in visual expression.

Living a Bespoke Life means creating a home that not only caters to unique needs but also aligns with personal values, empowering individuals to enjoy a more sustainable, connected, and stylish life.

Sustainable Life focuses on making sustainability easy. Samsung understands the importance of energy-saving and offers the most energy-efficient products and solutions. The showcased technologies at Bespoke Life 2023 aim to make sustainable choices in everyday life. SmartThings’ AI Energy Mode can save up to 70% energy across various product categories, soon available in 65 countries. Samsung also collaborates with Patagonia to address microplastic pollution through the Less Microfiber Cycle and Less Microfiber Filter.

Connected Life simplifies the home experience by leveraging hyper-connectivity. With nearly 270 million SmartThings users worldwide, Samsung appliances work seamlessly together to provide a unified customer experience. This year, Samsung introduced new connectivity options under the theme of “Bringing Calm to Our Connected World,” ensuring that the Bespoke experience remains adaptable to changes in users’ lives.

Stylish Life emphasizes customization and personalization. The Bespoke concept allows individuals to customize their surroundings and belongings, reflecting their unique tastes and preferences. With easily changeable panel colors and textures for appliances, Samsung ensures that Bespoke products can adapt to customers’ changing lifestyles and tastes without the need for full replacements. Collaborations with artists, such as the partnership with TOILETPAPER, showcase the breadth of Bespoke style and enable individuals to personalize their homes with appliances that harmonize with the living space.

Samsung’s vision of a sustainable, connected, and stylish life is a response to the changing needs and values of consumers. By offering innovative and eco-conscious solutions, seamless connectivity, and customizable options, Samsung aims to enhance the home experience and empower individuals to live their desired lifestyles.