Samsung’s Neo QLED 8K, Unleashing the WOW Factor
April 13, 2023Samsung Electronics has once again proven its commitment to innovation by unveiling its 2023 TV lineup of Neo QLED 8K, Samsung OLED, sound devices, and monitors at its Unbox & Discover virtual livestream. This event showcased the latest developments in smart connectivity, sustainability initiatives, premium viewing, and gaming experiences.
Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of DX (Device eXperience) Division at Samsung Electronics, emphasized the importance of technology that enhances people’s lives rather than complicating them. Samsung’s customers can expect an unparalleled level of “wow factor” from the brand’s products while also participating in eco-conscious practices for a sustainable future.
SmartThings
Samsung’s commitment to innovation and “calm tech” was highlighted in JH Han’s opening remarks at a recent event. Han introduced five core foundations of SmartThings that aim to make life easier for consumers setting up their smart homes.
SmartThings allows for instant connection of devices with just one step, making it easy for users to enjoy the synergy created by Samsung devices. Automated connection eliminates the need for manual setup, connecting devices like TVs or smartphones with other Samsung devices such as air conditioners, dryers, refrigerators, and washers.
The IoT hub is built into various Samsung products, including Samsung Smart TVs, making IoT setup a breeze. SmartThings also goes beyond the Samsung ecosystem, enabling devices from any brand to work seamlessly together through the Home Connectivity Alliance and international IoT communication standard, MATTER.
With CC EAL 6+ certification, the new Samsung Knox Vault hardware chip encrypts all information from connected devices, providing the highest level of security and peace of mind for users. These five foundations of SmartThings are just one example of Samsung’s dedication to providing consumers with the latest technologies to make life better.
Sustainability
Samsung is not just committed to delivering innovative technology to make people’s lives easier but also to creating sustainable products. From product sourcing to recycling, Samsung has put sustainability at the heart of its product lifecycle, with three innovative approaches: turning CO2 into recycled materials, using fewer materials, and upcycling products and packaging.
In its 2023 TVs, monitors, and remote controls, Samsung is using recycled resin made of at least 50% recycled materials. Samsung has also made significant efforts to ensure sustainable packaging is used, from the box to all the wrapping inside.
To help users monitor energy consumption and usage patterns, Samsung has developed AI Energy Mode, which reduces power consumption without distracting from the content being viewed. Samsung’s third-generation SolarCell Remote is also designed with sustainability in mind, using fewer materials and being more compact.
Samsung’s latest Relumino mode helps people with visual impairments watch content more easily and has been awarded the 2023 CES Innovation Award. Samsung’s commitment to creating a better, more inclusive viewing experience for all is clear.
Premium Screen
Samsung’s Unbox & Discover 2023 event showcased the latest in innovative 8K experiences, with the QN900C leading the pack as the top model in Samsung’s premium Neo QLED 8K lineup. This standout model in the premium TV category boasts groundbreaking technologies like Auto HDR Remastering and 8K AI upscaling, impressing industry experts and reviewers alike.
Samsung’s Neo QLED 8K lineup offers true-to-life picture quality and immersive audio, and the addition of a 98-inch model provides an even more cinematic experience. With immaculate color reproduction and lifelike details, viewers will be fully enveloped in every scene. The upgraded sound features Dolby Atmos and Q-Symphony 3.0, ensuring an unforgettable viewing experience.
Gaming Tvs and Monitors
Samsung has always been at the forefront of the gaming industry, and its latest product lineup is no exception. At Unbox & Discover 2023, Samsung unveiled a range of premium screens, from Neo QLED 8K to OLED and beyond, that offer an unparalleled level of immersive gameplay.
The new 2023 Odyssey models, including the Odyssey Neo G9 and Odyssey Ark, are supposed to provide picture quality and user experience, while the all-in-one gaming platform, the Gaming Hub, now offers partnerships with Amazon Luna, NVIDIA GeForce NOW, Utomik, and Xbox. With these advanced features and gamer-centric tools like Game Bar, Mini Map Zoom, and Virtual Aim Point, Samsung is sure to delight gamers and bring their gaming experience to a whole new level.
