The 360 Reality Audio Is Available On Amazon
October 19, 2021Sony has announced that it will expand the distribution, content, and devices compatible with 360 Reality Audio, including support for Amazon Music Unlimited to play 360 Reality Audio on headphones. Sony’s Deputy President for Consumer Business Group Tyler Ishida stated, “We are excited to introduce more services and devices that give listeners an immersive audio experience through 360 Reality Audio. 360 Reality Audio focuses on preserving the creator’s intent through high-quality sound”.
Sony’s 360 Reality Audio technology makes it possible for artists to compose music by mapping sound sources, such as vocals, choruses, and instruments, with positional information and placing them within a spherical space. A revolutionary musical experience, powered by Sony’s 360-degree spatial sound technology, transports you to a live music studio or concert venue without ever leaving your home.
“We are making it easier than ever for fans to experience 360 Reality Audio content with Amazon Music by adding 360 Reality Audio content to even more customers,” said Andre Stapleton, Global Head of Artist and Label Relations at Amazon Music. “360 Reality Audio immerses listeners in music and puts them inside the music, and I can’t wait for more listeners to hear their favorite songs in 360 Reality Audio.”
360 Reality Audio Distribution Announcements:
As of today, Amazon Music Unlimited will support the playback of 360 Reality Audio content on any headphones. Customers will now have more ways to listen to and enjoy 360 Reality Audio content. The purchase of eligible Sony headphones, as well as a range of other Sony Electronics products, will grant customers a free trial of the Amazon Music Unlimited Individual Plan for four months. In addition to the free trial, Amazon Music Unlimited subscribers (sold separately) can experience 360 Reality Audio. please visit: https://www.amazon.com/music/unlimited (United States) or https://www.amazon.ca/music/unlimited (Canada).
Android 12 Supports 360 Reality Audio:
Android 12 now supports MPEG-H 3D Audio, which includes 360-degree audio. By integrating the decoder into Android OS devices, 360 Reality Audio is able to be played back, making the development of 360 Reality Audio devices easier than ever. Sony hopes to expand 360 Reality Audio-compatible devices through this integration.
Expanded 360 Reality Audio Products:
A variety of 360 Reality Audio-compatible devices are now available. Sony has launched soundbars and wireless neckband speakers compatible with 360 Reality Audio (HT-A7000 and HT-A5000), wireless speakers, headphones, Xperia devices, and a home theater system (HT-A9) to date. As well as Audio-Technica headphones, Sennheiser soundbars, McIntosh AV processors, and the Amazon Echo Studio, other companies have also announced 360 Reality Audio compatible products. These examples demonstrate the industry’s commitment to the format.
Increased 360 Reality Audio Content:
There are now approximately 7,000 tracks compatible with this device, including music from Alicia Keys, Duran Duran, Lil Nas X, P!NK and Pink Floyd.
“My engineer Ann and I worked tirelessly over the past year to reimagine my catalog in 360 Reality Audio, a process that led us to pour through music we love endlessly!” said Alicia Keys. “Making these spatial audio mixes revealed unforgettable moments-little details that define a song but are often hidden in the mix. I’m so excited for you to fall in love with my music in 360 Reality Audio on Amazon Music.”
Extended 360 Reality Audio Content Distribution:
Sony will offer independent artists and non-professionals a streamlined 360 Reality Audio content distribution solution by the end of 2021. In the near future, Vertical Craft Inc., which operates the Tully App music distribution service, and EVEARA, which develops its platform, will introduce new services designed to enable artists to easily distribute and stream 360 Reality Audio content, allowing them to create 360 Reality Audio content more easily. To learn more, please visit: https://tullyapp.com/ and https://www.eveara.com/.
